Brand Strength

The brand strength management results from the combination of the analysis of external factors (everything that influences brand management and that we do not control) and internal factors (all the variables that we control from within the organisations) to the same and to the organisations.

We live in a world where everything happens so fast, where citizens habits and attitudes are constantly changing and where instability and uncertainty about the political, economic and social environments are not controllable by organisations.

A transversal, integrated and dynamic strategic tool, in accordance with the ISO20671 brand management standards, which consolidates a recognised set of business and brand dimensions as well as sources of performance such as relationship, positioning, differentiation, reputation, experience, market presence, people and teams, financial health, identifying the importance and contribution of each dimension and attribute to the construction of real benefits of strength and financial value of brands and organisations.